

Testing Business Ideas: Great Startups, Start with Testing
Ideas are everywhere—but turning one into a successful business takes more than passion and intuition. It takes evidence.
Join us for Testing Business Ideas: Great Startups Start with Testing, a highly interactive, hands-on workshop where you'll learn how to systematically test, validate, and de-risk your startup ideas before investing time and money.
Facilitated by leading startup strategists David Bland (author of Testing Business Ideas), Josh David Miller (JDM), Brian Gladden, and Cameron Law, this session is designed for founders, innovators, and ecosystem leaders who want to build what customers actually want—not just what they assume they want.
What to Expect:
Learn practical tools and methods from the Testing Business Ideas playbook
Design and prioritize tests to validate key assumptions
Work through real examples in small groups
Get feedback and insight from seasoned startup experts
Whether you're launching a new venture or improving an existing one, this workshop will equip you with the mindset and methodology to make confident, evidence-based decisions.