Cover Image for Fundraising Fundamentals: Pitch Deck
Cover Image for Fundraising Fundamentals: Pitch Deck
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Fundraising Fundamentals: Pitch Deck

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Fundraising Fundamentals: Pitch Deck

🎯 Goal: Build a high-conviction pitch deck that lands your message in both short-form (60-second) and narrative (3-minute) formats — optimised to open investor conversations and get to the next meeting.

👤 For: Founders preparing for pre-seed, seed, or Series A fundraising who want to sharpen their story and increase conversion in early investor conversations.


What You’ll Learn:

  • How to structure a short-form (60-sec) and 3-min investor pitch

  • What investors really listen for at each stage of your pitch

  • How to tailor your messaging for first calls, VC pitch rooms, and demo days

  • Common pitch mistakes that lose attention — and how to avoid them


Agenda:

1. The Investor Mindset

  • What investors look for in the first 60 sec vs. a full 3-min pitch

  • What the pitch is really for (hint: it’s not about closing the round)

  • The 3 critical outcomes your pitch must achieve


2. The 60-Second Pitch Format

✏️ Exercise: Write your 60-sec pitch live

  • Hook: Lead with tension, not intro

  • Credibility: Show why you can win

  • Closing line: What’s your CTA or next step?


3. The 3-Minute Pitch Deck Structure

✏️ Exercise: Map your 3-min pitch deck

  • 6–8 slides that drive clarity and momentum

  • Story arcs that hook investors fast

  • Where most decks go wrong — and how to fix them


4. Slides Deep Dive

  • Problem / Opportunity

  • Solution & Product

  • Traction & Evidence

  • Market

  • Team

  • Business Model & Financials

  • Why Now

  • The Ask


🏁 Workshop Deliverables:

  • 60-Second Pitch Script

  • 3-Minute 10 Slide Pitch Deck Outline (Slide-by-Slide)

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