

Fundraising Fundamentals: Pitch Deck
Fundraising Fundamentals: Pitch Deck
🎯 Goal: Build a high-conviction pitch deck that lands your message in both short-form (60-second) and narrative (3-minute) formats — optimised to open investor conversations and get to the next meeting.
👤 For: Founders preparing for pre-seed, seed, or Series A fundraising who want to sharpen their story and increase conversion in early investor conversations.
What You’ll Learn:
How to structure a short-form (60-sec) and 3-min investor pitch
What investors really listen for at each stage of your pitch
How to tailor your messaging for first calls, VC pitch rooms, and demo days
Common pitch mistakes that lose attention — and how to avoid them
Agenda:
1. The Investor Mindset
What investors look for in the first 60 sec vs. a full 3-min pitch
What the pitch is really for (hint: it’s not about closing the round)
The 3 critical outcomes your pitch must achieve
2. The 60-Second Pitch Format
✏️ Exercise: Write your 60-sec pitch live
Hook: Lead with tension, not intro
Credibility: Show why you can win
Closing line: What’s your CTA or next step?
3. The 3-Minute Pitch Deck Structure
✏️ Exercise: Map your 3-min pitch deck
6–8 slides that drive clarity and momentum
Story arcs that hook investors fast
Where most decks go wrong — and how to fix them
4. Slides Deep Dive
Problem / Opportunity
Solution & Product
Traction & Evidence
Market
Team
Business Model & Financials
Why Now
The Ask
🏁 Workshop Deliverables:
60-Second Pitch Script
3-Minute 10 Slide Pitch Deck Outline (Slide-by-Slide)