Founders Therapy: Become the Painkiller
Stop Being a Nice-to-Have: How to Identify and Win Pain-Aware Buyers Now
This Founders Therapy is a Live Problem-Solving for Selected Founders.
Three pre-selected founders will present their specific marketing and growth challenges on stage. The industry experts will provide candid, actionable feedback on:
☑️ Finding and engaging buyers feeling urgent, costly pain right now
☑️ Transforming positioning from "nice improvement" to "mission-critical solution"
☑️ Creating buying urgency even in frozen budget environments
☑️ Maximizing marketing spend efficiency for immediate returns
🌋 2025’s brutal truth: most startups are suffocating under longer sales cycles, frozen budgets, and investor pressure to profit or die. In this environment, only companies selling "painkillers" – not "vitamins" – will survive and thrive. Identifying and targeting the right buyers has never been more critical.
SPEAKERS
At Founders Therapy, you’ll get live, actionable feedback from:
🗣️ Diraj Goel | Founder of GetFresh Ventures
A veteran operations leader who has navigated companies through multiple economic downturns, including the dotcom crash and 2008 recession. With over two decades in Vancouver's tech ecosystem, Diraj previously served as EVP of Operations at Hootsuite and has advised over 200 high-growth startups. His specialty is engineering sustainable growth models that generate revenue even in challenging markets.
🗣️ Marc Bitanga | Founder of Tenfold
A boutique fractional CMO service working with growth-stage companies generating $500K-$10M ARR. Marc's background includes leadership roles at Electronic Arts, Hootsuite, and other tech companies where he developed expertise in growth marketing strategies. He specializes in helping companies whose marketing ROI is underperforming transform their positioning to drive measurable results.
KEY TAKEAWAYS
✅ Real founders present real growth challenges on stage
✅ Q&A opportunities with Diraj and Marc
✅ Structured takeaways applicable to your own businesses
✅ Networking with peers facing similar challenges
SPECIFICALLY FOR FOUNDERS WHO:
🌱 Generate $250K-$10M ARR and are actively seeking to scale
🌱 Are struggling to close deals in an increasingly risk-averse market
🌱 Need to identify more profitable customer segments
🌱 Want actionable makreting and positioning strategies that work in a downturn
🚨 Limited seats are available. Only selected founders will receive a pre-event call to prepare for their session.
However, if you're not selected to present, you can still attend as a guest!
👉 Sign up now to attend! 🎟️
⚠️ TO PRESENT: Please answer each question in detail when register!
⚠️ TO JOIN THE AUDIENCE: You can select N/A in each question when register.
🤝 PARTNERS
✒️ CONSENT
Please note that photographs and videos will be taken during the event for marketing purposes. By registering for this event, you consent to appearing in such media without the express written permission of those who are included in the photographs and videos.
You also agree to have registration information shared by the event organizers.
🏢 VENUE INTRO
Convergence is a hub for innovation, alongside its sister companies Pixel Ramen (UX Research & Design) and Giant Leap (AI R&D studio). Together, they craft award-winning digital solutions for businesses and public sector organizations.