The Pricing Edge: Mastering SaaS Pricing Strategies
Pricing is a crucial lever for driving growth and profitability in any technology company. It's often one of the most challenging aspects to get right, and approaching it without expertise can be daunting. For both SaaS startups and established companies, an effective pricing strategy is essential for business success.
Join pricing expert Ian Clark, Founder of Crescendo Consulting Group, for an insightful and action-oriented workshop on SaaS pricing best practices, where we will delve into the principles, frameworks, and real-world tactics that can elevate your pricing game. This session will provide you with the tools and knowledge to craft pricing models that maximize value, enhance customer satisfaction, and scale with your business.
The workshop will cover:
• Understanding Pricing 101: Explore the different components of pricing (pricing, packaging & bundling, promotion & discounts) and learn to assess what is the right fit for your product.
• Tools and Tactics: Learn how to set prices based on data and research rather than gut and intuition.
• Assessing Willingness to Pay: Discover how to price your software based on customer willingness to pay.
• Common Pitfalls: Identify and avoid common pricing mistakes that can undermine your business’s success.
By the end of this workshop, you’ll walk away with actionable insights and strategies that you can apply immediately to optimize your pricing approach.
About Ian and Crescendo Consulting Group
Ian H. Clark founded Crescendo to help growing software and internet companies monetize their products. For more than a decade, he has helped hundreds of software companies as an advisor, manager, and investor. He most recently ran the Monetization Strategy practice at Alpine Investors. Before that, he was the head of pricing at Evernote, and an investor with Contrary Capital and Array Ventures. He is the author of Monetization, and his work has been featured in case studies by the Harvard Business Review. Ian received his BA from Harvard, his MBA from Stanford, and first learned the nuts and bolts of pricing at Simon-Kucher & Partners, the largest pricing firm in the world.