​Healthcare marketers face an uphill battle: the industry is evolving faster than ever, and strategies that used to crush are falling flat. On December 12th, join Blake Madden (college football aficionado and founder of Hospitalogy) and Ahava Leitbag (Taylor Swift devotee and founder of Aha Media Group) for an interactive session, exploring what it takes to connect with healthcare consumers, now and in the future.

​We’ll go deep, pulling out practical insights, detailed case studies, and actually-proven strategies that healthcare marketing professionals can implement immediately to address urgent challenges and bake into content strategies for 2025.

​Expect to learn:

• ​Nailing the fundamentals: why “blocking and tackling” is critical for success in 2025.

• ​Emerging 2025 trends: where healthcare content marketing is headed.

• ​Perfect timing: how to time messages to reach your audience at the perfect moment in their decision-making journey.

• ​Blake’s “sawdust” method: repurposing content and amplifying its reach.

• ​Advancements in AI: massive changes to SEO & content strategizing you need to know.

​Don’t miss this chance to engage with Blake and Ahava directly, ask your burning questions, and leave with tools you can implement right away.

​Reserve your spot now and make 2025 the year your content strategy finally clicks.

​Blake Madden

​​Blake Madden is the Founder and Creator of Hospitalogy, a newsletter affiliated with Workweek Media that provides the latest insights on healthcare finance, strategy, M&A, and digital health. Blake brings relevant thought leadership and in-depth analysis to more than 24,000 healthcare decision makers since launching Hospitalogy in April 2022. Prior to joining Workweek, Blake worked at the healthcare consulting firm VMG Health, where he provided valuation and advisory services for clients across all healthcare services verticals including nonprofit health systems, ambulatory surgery centers, urgent care, imaging centers, physician practices, and more.

​Ahava Leitbag

​Ahava Leibtag is an expert in content strategy and a recognized thought leader in healthcare marketing. As the Founder & CEO of Aha Media Group, she combines plain language principles with data-driven strategies to help healthcare organizations create content that informs, engages, and drives meaningful action. With decades of experience, a passion for clear communication, and a track record of success—including her induction into the Healthcare Internet Hall of Fame—Ahava is dedicated to empowering others and leading the way in developing impactful, patient-centered content.