FrUn L&L: Market Research for First Timers with Oliver JP Osborne
Registration
Past Event
About Event
The marketing world is heavily over indexed n communications talent, and under indexed on market research capabilities. Market research is a fundamental part of marketing, yet many marketers are unsure of where to start, or how to extract the most benefit from it.
My lunch & learn will look at the importance of market research through some key real-world examples. I will also furnish attendees with some actionable approaches they can take back into their businesses.
KEY POINTS
The place of research in the broader marketing mix
Funnel alignment best practices
Using the right research methodologies
MVP market research processes
Turning insights into strategies