How to: Do founder-led sales

​About the Session:

​You've got a product. Maybe even a few early customers.

But now, it's time to sell—and surprise: 𝙮𝙤𝙪’𝙧𝙚 the sales team. If you're a founder who didn't "mean" to be in sales, this session's for you.

We'll talk about what founder-led sales 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 looks like (hint: it's not thousands of cold emails and praying for replies)

We'll break down:

- The mindset shift that changes everything
- What to say on sales calls when you feel like a fraud
- Why progress beats perfection when you’re early

You’ll leave with real talk, real tactics, and hopefully a little less dread when you hear the word “sales.”

Whether you’re pre-revenue or scaling your first team, this is the stuff I wish every founder knew.

​About the Host:

​Lindsey Fine got her start in sales slinging Girl Scout cookies door-to-door, then leveled up by waiting tables—secretly competing with coworkers to see who could upsell the most dessert + wine.

She spent nearly 20 years selling in tech at companies like Amazon, Salesforce, Dropbox, and Meta. She finally realized she was most fired up about helping the people building the next generation of those companies.

Today, she coaches early-stage founders on how to sell without feeling gross, fake, or winging it every single time. She’s the one you call when you’ve got a great product, no sales team, and no clue what to say on a call.