The 3 steps to gamify your experiences - Workshop with Rob Alvarez

​Gamification is an approach that builds on the psychology of human engagement and capitalizes on the exciting, motivating and engaging strategies and design ideas that we can find in games.

​Applied outside of the games industry, it transforms attitudes toward behaviour change and creates an immersive, entertaining experience. Such a hands-on approach helps users connect with brands and NGOs and can superpower their results.

​This workshop led by Rob Alvarez of Professor Game is an entry level training for professionals who have none or limited experience with Gamification.

​The training focuses on three steps to gamify experiences. These steps have derived from interactions with over 300 experts through the Professor Game Podcast and years of expertise in creating interactive experiences during his time at IE Business School and around the world through consulting, coaching and workshops.

​Throughout the workshop, as a participant, you will:

• ​Explore gamification to create an engaging initiative that attracts and retains your audience.

• ​Get hands-on experience with using gamification to address a challenge.

• ​Receive individual and peer feedback to apply the newly gained insights in practice.

• ​Get access to follow-up material to continue your journey after the workshop.

​TARGET GROUP

​This workshop is designed for professionals with limited experience with gamification who are interested in incorporating new methods to boost engagement and loyalty to initiatives, products, and services.