Cover Image for Winning Wednesdays with Pear VC: Powerful Product Messaging
Cover Image for Winning Wednesdays with Pear VC: Powerful Product Messaging
Hosted By
10 Going
Private Event

Winning Wednesdays with Pear VC: Powerful Product Messaging

Hosted by Ana Leyva
Zoom
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About Event

Join us as Allyson Letteri shares about creating strong value props to supercharge your website and sales deck conversion!

You need effective product messaging to convert prospects on your homepage, create a winning sales deck, and tell your story to the press. But how do you create great messaging?

This workshop teaches how to create a powerful product messaging framework to align your team and fuel your marketing. It starts with defining your 3 Ps, including:

  • Persona: understand what your ideal customers value about your product

  • Positioning: clarify what differentiates your product from other solutions

  • Personality: create a brand character and tone of voice that builds affinity

Then learn how to turn these insights into powerful value propositions and proof points to supercharge website and sales deck conversion.

About Allyson

Allyson Letteri, is a marketing leader and startup advisor who helps early stage startup leaders launch winning GTM strategies. As a marketing exec, Allyson built marketing teams from scratch to scale at fast-growing tech companies including Handshake, Thumbtack, and Intuit. Allyson is also the author of "Standout Startup: The Founder's Guide to Irresistible Marketing That Fuels Growth,” an award-winning book on how to launch effective messaging and content. 

Hosted By
10 Going