#VTJTalks: SaaS 101: Boosting Revenue at Seed, Scale and Beyond
#vtjtalks monthly events bring together entrepreneurs, executives, talent, investors, and tech community members to network and learn.
SaaS 101: Boosting Revenue at Seed, Scale, and Beyond
Scaling a SaaS business is a game of strategy—one that requires founders and investors to navigate pricing models, go-to-market motions, and sustainable growth tactics. Whether you're building your first software startup or scaling an established SaaS company, this session will provide practical insights to help you optimize revenue at every stage.
Join us for an in-depth discussion with experienced SaaS operators and investors as we break down the key levers for growth, from customer acquisition to retention and expansion. We'll also explore the art of bootstrapping—how founders can scale smartly without relying on external funding.
Key Takeaways:
Seed-stage traction: How to prove product-market fit and land your first paying customers.
Pricing & monetization strategies: The frameworks successful SaaS companies use to price their products and increase revenue.
Scaling sales & marketing: When and how to invest in outbound sales, product-led growth, and partnerships.
Retention & expansion: The tactics that drive renewals, upsells, and long-term customer value.
Bootstrapping growth: Strategies for scaling revenue efficiently while minimizing burn and maintaining ownership control.
Investor perspective: What investors look for in SaaS startups at different stages and how to structure your company for funding success.
Whether you're a founder looking to drive revenue through lean growth or an investor seeking to identify winning SaaS companies, this session will arm you with actionable insights to accelerate success.
Panelists:
TBD
Moderator:
TBD
Thank you to our Presenting Partner:
Contact Nicole Hsueh to sponsor this event: nicole@vantechjournal.com
Overview:
#VTJTalks: SaaS 101: Boosting revenue at seed, scale, and beyond
When: Wednesday, March 26
Time: 5:00-7:00pm
Where: Northeastern University
Tickets: Prices vary
VTJ Members get 50% off events. Check your Member newsletter for the signup code.
Agenda:
5:00-5:30pm Networking
5:30-6:30pm Panel Discussion with Q&A
6:30-7:00pm More Networking!
Questions? Contact Nicole Hsueh (nicole@vantechjournal.com)
Thank you to our supporting sponsors!
A huge thank you to all of our core sponsors — who continuously support our events. Your contributions are pivotal in helping us drive impact in Vancouver’s tech ecosystem and bring together the community.
Interested in partnering with us? Contact Nicole at nicole@vantechjournal.com