From Hello to Hired: Build a Brand and Network That Turn Into Iconic Event Contracts
You already know how to plan a killer event. Now it’s time to get in the rooms where the biggest ones get staffed.
You’ve polished your portfolio. You’ve built experience. Maybe you’ve even reached out to a few people or started showing up more online. Now you’re ready to turn that groundwork into real opportunities… the kind that land you at the Olympics, the Met Gala, Cannes, and beyond.
This masterclass pulls back the curtain on how major events actually find and hire talent and how to move from first conversation to signed contract with clarity, purpose, and presence.
You’ll learn how to:
Break into the hidden hiring system where 90% of roles are filled before they go public
Build a brand that matches the real roles and needs of iconic events (not vague personal brand fluff)
Tap into insider crews who open doors even before the gatekeepers know your name
Start conversations that go somewhere with confidence, not awkwardness
Show up in the right places and get noticed (without having to “sell” yourself)
Stay top of mind and be the obvious yes when the next major gig opens
Stand out for the right reasons not just add to the noise
Spot when someone’s ready to hire you (and when they’re just being polite)
Keep momentum alive when portals or applications feel like dead ends
Ask smart questions early and avoid energy-draining dead ends
Prep your rate, terms, and availability so you’re ready when the conversation turns serious
After the masterclass, there is a hands-on workshop using my ACCESS Method to create your network and brand that turns into dream contracts.
Join this session solo or grab the full IconicEvents® Warmup Series (buy 3, get 1 free) for year round strategies to boost your iconic event career.
Read more details here. https://lauralloydevents.com/iconic-events-warmup