​Join us as Jen Allen-Knuth shares the key to effective sales — selling the problem, not the solution!

​Overview

​On average, 40-60% of all B2B opportunities are lost to “no decision” (source: DCM Insights, 2023).  

​Often, we operate under the assumption that prospects will be activated to buy by a message of “better”.

​Yet, buyers are inherently skeptical of ROI claims from sellers (early). 

​To win, Marketing and Sales must have an aligned point-of-view on the under-appreciated risk/cost to how the prospect is solving the problem today.

One that gives them a reason to reconsider current state, before trying to sell them on a "better" future state.

Learn how to align Sales and Marketing around a strategy that pre-empts a customer’s desire to stick with ‘good enough’.

​About Jen

​Jen Allen-Knuth is the founder of DemandJen, former Chief Evangelist Officer for The Challenger Sale company, and former Head of Community Growth for Lavender AI. Prior to that, she spent 18 years as an individual contributor, selling $50M+ in professional services as a new logo hunter and account manager.

​Jen runs cold outbound workshops and SKO keynotes for companies such as GE, G2, Square, Juniper Networks, and LinkedIn.