Trend Forecasting, Brand Innovation, and Spotting Possibilities Office Hours with Daria Burke (L'Oréal, Estée Lauder and Facebook)
This members-only mentorship session is with the one and only Daria Burke!
If there’s a beauty or wellness trend blowing up this week, Daria predicted it months ago. For the first 15 years of her career, Daria was busy building iconic beauty and fashion brands at L’Oréal, Estée Lauder, Facebook, CVS, and most recently as the CMO at JustFab.
Through her expertise, Daria has transformed her career from brand strategy to helping celebrities like Tracee Ellis Ross with her brand Pattern, and at JustFab has worked with prominent brand partners including Kelly Rowland, Ayesha Curry, and Aoki Lee Simmons. And she doesn’t just help the stars — she works right alongside them as a Board Director of Moon Juice, Proudly, and A-Frame Brands (founders and fellow board members include Amanda Rogove, Gabrielle Union, Dwayne Wade, and Hill Harper).
Named a 2020 AdAge Woman to Watch and 2021 She Runs It Game Changer, Daria's creativity and impact have been recognized by Women’s Wear Daily, AdWeek, Forbes, Vogue, Teen Vogue, the CFDA, Town & Country, the Cut, and NYLON Magazine and more. She has also written for The Huffington Post, Black Enterprise, and has appeared on The Melissa Harris-Perry Show on MSNBC.
And now, she's on a mission to close the possibility gap. After years of self-study, clocking over 10,000 hours examining human potential and wellbeing, Daria sought out the world’s best places for learning, taking Dr. Tara Swart’s Neuroscience for Business course at MIT and Positive Psychology and Well-Being at Stanford, taught by Dr. Daryn Reicherter, international expert in trauma psychiatry. Her debut memoir, OF MY OWN MAKING, a soulful and scientific exploration of the power to shape one's destiny from Hachette Book Group, will be published in Spring 2025.
Daria holds an MBA from the NYU Stern School of Business where she has been honored as a Distinguished Alumnus and a Bachelor of Arts from the University of Michigan.
Born in Detroit, Daria currently lives in Los Angeles and East Hampton.
During this session, we'll answer YOUR questions about:
Trend Forecasting
Brand Transformation
Celebrity Partnerships
Board Leadership
Well-Being and Human Potential
Industry Evolution
Impact of Technology
Balancing Roles