Incrementality in Podcasting - how and why to measure your conversion lift
Struggling to trust pixel-based attribution for your podcast ads? Curious about the real, incremental impact podcast ads have on your bottom line?
Well then, this webinar is for you…
Dive into the latest advancement in podcast advertising and measurement with Podscribe’s incrementality and conversion lift tool.
Gone are the days when incrementality was solely for big brands, or only used for brand awareness.
With Podscribe learn how you can directly measure the true impact your ads have on driving new, incremental customers and revenue.
In this session, you'll get firsthand insights from Podscribe's CEO, Pete Birsinger, as he demystifies the process of leveraging pixel-based attribution for direct conversion lift testing. We’ll guide you through the nuances of establishing control groups, executing tests, and interpreting the data not only to validate but refine your podcast ad strategies, regardless of scale, budget, or technical resources.
Hear from Grant Durando, a leading podcast advertising expert and a Director of the Offline Practice at Right Side Up. Throughout his career, he has consulted and directed campaigns for some of the largest brands. Learn as Grant shares his firsthand experience with incrementality, its value, and his critical assessment of Podscribe’s latest tool. Will it live up to the hype?
This webinar is your comprehensive guide to learning how to effectively measure the impact of your podcast ads. From the initial steps of forming control groups to the detailed evaluation of campaign outcomes, we're covering all you need to master the art of incrementality and ensure your podcast advertising investments are truly driving impact.
Why You Can't-Miss This Webinar:
Simplify Incrementality: Break down the complexities of podcast ad measurement and harness the full capabilities of incrementality.
Expert Perspectives: Gain valuable insights from Pete Birsinger and Grant Durando as they dissect the effectiveness of incrementality and put Podscribe's newest functionality to the test.
Practical Implementation: Learn how Podscribe's incrementality tools can transform your advertising efforts with real-world examples, results, and strategies.
Be Among the First: Get an exclusive introduction to Podscribe's incrementality tool, designed to accurately measure the unique impact of your campaigns.
Walk Away With Strategies: Leave equipped with the expertise to choose and validate control groups and to accurately assess conversion lifts.
Whether you're looking to refine your existing podcast ad strategy or stepping into the world of podcast advertising for the first time, this webinar is designed for you!
Explore the depths of conversion lift and incrementality with us and step into a future of measurable, impactful podcast advertising success.
Secure Your Spot Today!
Who Should Join?
Podcast advertisers seeking to enhance their return on ad spend.
Brands looking to uncover the genuine impact of their podcast advertisements.
Agencies interested in offering incrementality to their clients.
Publishers or networks aiming to offer definitive evidence of their shows' ability to generate revenue and attract incremental customers.
Join this and upcoming webinars from Podscribe
Demystifying pixel-based attribution 101: What, How, and Why
How to look at results: Attribution Windows, Models, and More
Will cookie deprecation kill pixel-based attribution?
Measuring pixel-based results alongside zero and first-party data
Top-of-funnel metrics you NEED to monitor to optimize