The UX of AI: Research-Backed Best Practices for Designing AI Interfaces

​AI-powered features are becoming more embedded in everyday products. Yet, users struggle to find, trust, and effectively use AI-powered interfaces, leading to missed opportunities and frustrating experiences.

​In this session, Kate Moran, VP of Research & Content at Nielsen Norman Group, will share practical, research-backed insights on how UX researchers and designers can evaluate and improve AI-driven experiences.

​Kate will break down:

• ​Why AI feature discoverability is a major issue, and how research can help solve it

• ​How to approach AI explainability and trust, ensuring users understand and feel confident in AI outputs

• ​Best practices for usability testing of AI features

​This session is perfect for UX researchers, designers, and product teams embedding AI-powered features in their product. Whether you're already testing AI usability or just getting started, you'll leave with tactical guidance for making AI experiences more user-friendly and effective.