How to Plan a Successful Video Game Kickstarter Campaign
You have a compelling game prototype - now what?
Whether you’re turning a prototype into a full game or focusing on community engagement as you prepare for your final release, Kickstarter can be a powerful tool to fund your next stage.
In this webinar, Michael Liebe (Kickstarter Games Outreach Lead) and Jess Rowley (Events & Program Manager at Global Game Jam) will share how game creators like you have used crowdfunding to rally communities, hit major funding goals, and bring their games to life.
Join us to learn:
🎮 Why Kickstarter is a powerful tool to fund and build support for your video game project
🕒 When to launch your campaign—and how timing can impact success
🧩 Which team setups and production stages are best suited for crowdfunding
📣 How to build momentum and engage your audience before launch
📊 Setting a funding goal that works—and what it should cover
🎥 Tips for building your campaign page, rewards, and promo materials
🧠 Case studies of successful Kickstarter campaigns by Global Game Jam creators
We’ll also host a live Q&A, so bring your questions—whether they’re about timelines, budgets, or how to know when you’re ready to launch.
This session is perfect for early-stage developers, solo devs, small teams, or anyone curious about crowdfunding their game.
We’ll also open the floor for a Q&A, so you can ask your questions about their journey, from first idea to final printed copy. Whether you’re launching your first issue or ready to take your series to the next level, this is your chance to learn from someone who’s been there.
About Kickstarter
From films, games, and music to art, design, and technology, Kickstarter helps bring creative projects to life. Since its launch in 2009, Kickstarter has been the most trusted platform for crowdfunding creative projects, with 22 million people pledging more than $8.5B to projects to-date
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