Activating Users via CRM: How to Turn Week 1 Into a Growth Lever

​Week 1 is where most users churn—and most lifecycle marketers miss their biggest opportunity. The problem isn’t volume. It’s approach.

​Most onboarding campaigns are a chaotic sequence of welcome messages, feature dumps, and reminders—designed around the product, not the user.

​This 1-hour session will teach you how to build onboarding & activation programs that are impactful. You'll walk away with the frameworks, checklists, and examples to stop losing users in week one—and start converting more of them into retained customers.