Do it well, say it right: Crafting authentic sustainability stories

​In a world where every product claims to be “eco,” “green,” or “planet-friendly,” how do you make your sustainability message not just believable, but transparent, bold and brilliant? 

​This practical seminar + workshop is designed for start-ups and changemakers who want to communicate their sustainability credentials with confidence, creativity and credibility. The focus is on getting it right from the start, so you don’t have to fix mistakes later. 

​What to expect:

​• Simple communication strategies—tailored for early-stage businesses

​• Sustainability storytelling—turn your mission into a message that moves people

​• Green claims decoded—learn the do’s and don’ts of talking sustainability without greenwashing and staying creative

​Whether you're launching a product, building a brand, or just starting out, this session will equip you with the tools to talk the walk!

​Your hosts and speakers:

​Rowan Drury

​Rowan combines a love of words with a drive to create positive change in the world. She has 20+ years of experience as a creative copywriter and a background in sustainable start-ups (Gram Malmö). Working with companies ranging from Oatly and MAX Burgers to IKEA, Alder Investments and Sproud, she creates engaging and transparent content to communicate sustainability progress.

​Tamara Ritter

​With 10+ years of experience as a strategic communicator and expertise in sustainability leadership, Tamara advises and supports her clients in the private and public sectors to ensure their sustainability communications are on target. She focuses on communication strategies and planning, storytelling, and stakeholder engagement.