The Next Great Distribution Shift

​The AI revolution has transformed how we build products. We can now create experiences that would have been impossible just two years ago. But there's a glaring problem—this technology shift has come without a distribution shift. In fact, AI is actively destroying the distribution channels we've relied on for decades. SEO traffic is plummeting as users shift to answer engine platforms. Social algorithms are more unpredictable than ever. The old playbooks are burning.

​When this shift happens—and the early signals suggest it's already beginning—there will be extraordinary windows of opportunity. There will also be casualties.

​In this event, we'll talk about:

• ​The rise and fall of multiple major distribution platforms from Facebook to Google to LinkedIn

• ​Who I think will be the next distribution platform and why

• ​What you need to do now—before the window closes—to position your product for success in the AI platform era

​Brian is the Founder and CEO of Reforge. Most recently, he was the VP of Growth @ HubSpot. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.