How to Capture Video Testimonials That Build Your Brand’s Story
Master the Art of Capturing UGC Videos That Showcase Your Brand’s Story
In this session, you’ll learn how to capture survey-style UGC videos that not only tell your brand’s story but also drive sales and awareness. Empowering your audience to co-create content is the future of marketing—but to make it truly effective, you need the right strategy. We’ll explore how to apply Primary Marketing Research to capture authentic content that resonates and converts.
Key Takeaways:
⚫️ How to capture UGC videos and video testimonials that build a compelling brand story.
⚫️ How to use Primary Marketing Research to gather content that enhances brand awareness and drives sales.
⚫️ How to leverage client video testimonials to boost retention, credibility, and conversions.
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Hosts:
Chynna Morgan: is a trailblazer in the marketing and music technology industry. A 2x Tech Founder, she has worked with several companies worldwide, helping them grow their brands using video content. She is on the cutting edge of adtech with her company Vidlo. Vidlo is the turnkey solution for launching user-generated video campaigns to help brands capture video testimonials and content from their customers. She is dedicated to sharing innovative ideas and perspectives on engaging with your audience while increasing your business.
With over two decades of experience in market research, client success, and AI-driven solutions, Arthur is a seasoned professional specializing in generating zero-party intelligence and delivering innovative insights.As the founder of Aguirre Analytics Consulting, Arthur has enabled clients to optimize insight operations, build custom sales, channel, and customer intelligence solutions, drive product growth, and build effective pitches for acquisition. Clients look to him to consistently deliver high impact thought leadership and exceptional customer experiences.Arthur has a Master of Arts in Interdisciplinary Studies from California State University, Sacramento, and a Bachelor of Arts in Psychology from Sonoma State University. He also has certifications in innovative AI technologies, including Generative AI with Large Language Models (Deeplearning.ai) and Designing and Building AI Products and Services (MIT). Enthusiastic about leveraging data and AI to solve complex business challenges, Arthur combines technical expertise with a collaborative, results-driven approach. Outside of work, he enjoys cooking authentic Mexican food, running, spending time with family, and watching his favorite Bay Area sports teams.