Cover Image for XPERT LIVE Session: Executing a 360 brand campaign with any budget

XPERT LIVE Session: Executing a 360 brand campaign with any budget

Hosted by XPERT #GrowTogether
 
 
Zoom
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Past Event
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About Event

​Xpert is a D2C Marketing School, is hosting an event for D2C founders to help them ideate and execute a 360 brand campaign with a limited budget.

This week we will have Prateek Malpani is the Head of Brand at Wakefit joining our D2C Cohort 2 to share his insights on how he nailed the the viral Kumbhkaran campaign.

NOTE: This is a CLOSED Invite ONLY Session, limited to 80 attendees.

About Prateek

Currently he is the Head of Brand at Wakefit. He has years of experience in leading branding efforts at Vedantu, Cult, RedBus, Naukri, and Shiksha.

Key Session Takeaways

  • Defining the core of the idea and objective of the campaign

  • Using every medium at hand to adapt the same idea

  • Optimizing for format and core idea at the same time

  • Setting clear expectations and KPI from each execution

  • Understanding which idea, what media and how much time to invest money on

Who should attend the session?

  • Brands looking to creative innovative content

  • Brands struggling with branding

  • Brands looking to learn end to end campaign execution

​​How is the program structured?

  • Brands are put into breakout rooms to help them understand each others branding efforts

  • ​​Prateek shares his 360 branding framework on the Kumbhkaran campaign.

  • Floor is open to 1:1 questions

​​When?

​​Sat, 19th of March | 10 AM to 12 PM (India time)

About Xpert

Xpert is a D2C Marketing School empowering brands to scale with the help of a stunning expert panel, supportive community and actionable framework repository.