XPERT LIVE Session: Executing a 360 brand campaign with any budget
Xpert is a D2C Marketing School, is hosting an event for D2C founders to help them ideate and execute a 360 brand campaign with a limited budget.
This week we will have Prateek Malpani is the Head of Brand at Wakefit joining our D2C Cohort 2 to share his insights on how he nailed the the viral Kumbhkaran campaign.
NOTE: This is a CLOSED Invite ONLY Session, limited to 80 attendees.
About Prateek
Currently he is the Head of Brand at Wakefit. He has years of experience in leading branding efforts at Vedantu, Cult, RedBus, Naukri, and Shiksha.
Key Session Takeaways
Defining the core of the idea and objective of the campaign
Using every medium at hand to adapt the same idea
Optimizing for format and core idea at the same time
Setting clear expectations and KPI from each execution
Understanding which idea, what media and how much time to invest money on
Who should attend the session?
Brands looking to creative innovative content
Brands struggling with branding
Brands looking to learn end to end campaign execution
How is the program structured?
Brands are put into breakout rooms to help them understand each others branding efforts
Prateek shares his 360 branding framework on the Kumbhkaran campaign.
Floor is open to 1:1 questions
When?
Sat, 19th of March | 10 AM to 12 PM (India time)
About Xpert
Xpert is a D2C Marketing School empowering brands to scale with the help of a stunning expert panel, supportive community and actionable framework repository.