Sales and Marketing Microclass

​After helping over 100 start-ups last year, the most beloved offering from Venture Lab Software/AI returns, this time in collaboration with TUM.ai.

​At Venture Lab Software/AI, we work closely with early-stage founders. In our experience, 9 out of 10 start-ups don’t struggle with technology. What they do struggle with are key business questions such as:

• ​How do I find and identify my ideal customer?

• ​How should I talk to VCs and navigate fundraising?

• ​How do you find the right co-founder and develop strong team dynamics?
  

​To help you answer these questions, we invite you to spend a Saturday with Antoine Leboyer, Managing Director of Venture Lab Software/AI, in a hands-on, practical session focused on two essential topics:
Sales Techniques and Negotiating with VCs with the participation of Christina Vogt-Sasse, Principal with a DeepTech focus at MIG Capital

​Agenda:

​09:30 – 10:00 | Doors Open & Welcome

​10:00 – 12:00  | Technology Adoption Lifecycle

• ​Getting Started

• ​Sales Effectiveness

• ​Scaling Sales

​12:00 – 13:30 | Pizza and ice cream & Networking

​13:30 – 15:30 | How to Get a Second Date with a VC 

​No prerequisites required. These are topics every founder should understand — and yes, we promise it will be dynamic, practical, and fun.

​Spots are limited — join us!