IRL: Fireside Chat with Anna Greene, VP of Marketing at Gousto
🔐 THIS IS A PRIVATE MEMBERS ONLY EVENT 🔐
Please do not sign up for this talk unless you are a paying Big Up Club member. Thanks!
Join us for an exciting chat with Anna Greene, VP of Marketing at Gousto, the popular recipe box company. With a rich background leading marketing initiatives at major brands like Levi's, Orange, and EE, Anna understands what it takes to build a brand that truly resonates and scales. She has been a driving force behind Gousto's impressive growth, significantly boosting brand awareness and customer engagement.
What to Expect:
Leadership Through Growth: Unpack Anna's strategies for navigating Gousto's exponential rise and overcoming key leadership challenges.
Customer-Driven Strategy: Learn how a deep focus on the customer shapes her leadership and Gousto's success, drawing from her experiences at Orange and EE.
Balancing Innovation & Operations: Discover how Gousto balances sustainability with convenience and blends data-driven decisions with creative marketing.
Fostering Collaborative Success: Gain insights into how Gousto's unique team structures and Anna's leadership lessons drive results and innovation.
By the end of this session, you’ll leave with strategies for brand development and marketing in fast-paced industries. You'll gain practical insights into leadership, navigating growth, and the art of combining creative vision with commercial acumen, inspired by Anna's experience at Gousto.
About Anna Greene
Anna Greene is VP of Marketing at Gousto, where she has played a central role in transforming the brand into a beloved household name. Under her leadership, Gousto has seen a remarkable rise cementing its leadership position in the recipe box category.
Anna began her career at iconic brands including Levi’s, Orange, and head up the digital marketing team on the launch of EE, before moving agency-side to help other brands embrace digital transformation. She went on to run her own e-commerce business, Milk and Poop, while on maternity leave, gaining invaluable, hands-on experience in building a brand from scratch. One of Anna’s proudest achievements has been her ongoing work with global volunteering movement RockCorps. Fronted by artists such as Lady Gaga, Rihanna, and Pharrel RockCorps embodies her belief in marketing as a force for good. With a passion for the intersection of creativity, data, and customer experience, Anna is a modern marketing leader who combines strategic thinking with deep customer empathy and a proven track record of driving meaningful growth.