Therapists: Define and Attract Your Ideal Client Niche
Are you a therapist feeling the weight of wearing too many hats? Between being a clinician, an administrator, and a business owner, it's easy to feel stretched thin. Many therapists default to broad messaging like "I help adults with anxiety and depression," but in a saturated digital world, that generic copy becomes noise, making it difficult for the clients who need you most to find you.
What if you could transform your practice by attracting clients you are genuinely passionate about serving? The secret isn't broader marketing; it's deeper clarity.
In this interactive, one-hour workshop, we'll show you how defining a clear therapy niche is not about limiting your practice, but about focusing your energy, leading to better client outcomes, stronger rapport, and a significant reduction in therapist burnout.
In this workshop, you will:
Understand the Power of Niching: Discover why niche-focused firms report 58% more client growth than generalists and how specificity can dramatically improve your practice's visibility and resonance.
See Your Practice Through an AI Lens: Experience a live demo of Pistachio’s "Ideal Client Archetype Report." You'll generate your own report to get an objective, data-driven snapshot of how your practice is currently perceived online.
Craft a Vivid Client Persona: Move beyond theory in a hands-on, interactive session. Through guided reflection and peer feedback, you'll craft a detailed archetype of your "spark" client—the client who energizes you and who you are uniquely equipped to help.
Bridge the Gap Between Vision & Reality: Compare your ideal client persona with your report's findings to spot misalignments. We'll discuss "Quick Wins" to instantly make your online presence more authentic and effective.
Leave with an Action Plan: You won't just leave with ideas; you'll leave with a clearer ideal client archetype, tailored copy suggestions, and a commitment to one specific, actionable update you can make to your messaging this week.
This session is designed to provide genuine value and actionable insights. Our goal is to empower you with the clarity and tools to build a more fulfilling, sustainable, and impactful practice.
Workshop Agenda:
Welcome & The Clarity Imperative
Pistachio Report Demo: Uncover Your Current Positioning with AI
Interactive Persona Workshop: Craft a Vivid Archetype of Your Ideal Client
Positioning Reality Check: Align Your Messaging with Your Niche
Takeaways & Your Next Step
Closing & Invitation to Our Beta Program
This workshop is for you if you want to:
Reduce therapist burnout by aligning your work with your passion.
Attract more self-pay clients who are a perfect fit for your skills.
Spend less time on marketing and more time on clinical work.
Build a strong, recognizable brand for your therapy practice.
Secure your spot and take the first step toward reigniting your practice!
Note: This workshop is being run on a donation basis. The suggested amount covers compute costs for the report, as well as the time of your speakers! If you would like to attend for free, please message the organizers.