Building Consumer Trust: Current Landscape and Future Directions

​As the final session in our three-part series, this webinar focuses on the evolving dynamics of consumer trust in the UK water sector. Building on the insights from previous discussions on infrastructure investment and public perception, we now turn our attention to the strategies, challenges, and opportunities involved in strengthening the relationship between the industry and the people it serves.

​With trust at the heart of regulatory reform, environmental accountability, and customer engagement, this session will explore how the sector can earn, maintain, and deepen public confidence—especially in a time of increasing scrutiny and rising expectations.

​Key Topics:

• ​The current state of public trust in the water industry

• ​How transparency, communication, and performance shape perception

• ​The role of community engagement and social value delivery

• ​Strategies for building lasting trust through innovation and action

• ​Aligning internal culture with customer priorities

​Why Attend?

• ​Gain insight into the trust-building levers that matter most to consumers

• ​Hear from experts on successful approaches to stakeholder communication

• ​Understand how regulatory, operational, and cultural shifts can drive trust

• ​Contribute to the discussion on creating a water sector that is respected and resilient

• ​Be part of shaping the future narrative of water in the UK

​Who Should Attend:

• ​Communications and public affairs professionals in water

• ​Utility executives and customer service leaders

• ​Regulators and government advisers

• ​Environmental and infrastructure consultants

• ​Researchers and policy makers interested in trust and governance

​This final session will bring together voices from across the sector to reflect on lessons learned and look ahead to a future where trust is not just an aspiration—but a foundation.