

3 Ways to Handle Common Objections Like a Badass
Ashlee is a SaaS sales leader and startup enthusiast with 11+ years of commission-based experience, known for leading with curiosity, empathy, and honesty to build real connections and drive results.
Think of handling objections like going to the doctor: you say “I have a headache,” and they immediately prescribe something? Huge red flag. A good doctor asks more questions & as a salesperson so should you.
In this session, we’ll talk about how to lead with curiosity, empathy, and honesty, unlocking objections instead of dodging them.
You’ll learn how to:
• Use discovery to surface objections before they show up
• Lean into objections using the 30MPC Cold Calling Sucks and that's why it works “Mr. Miyagi Method”
• Reframe objections as the exact reason to book the next step