Sales and Marketing: Crossing The Chasm

​The VL will launch its second series of 5 lectures on Sales and Marketing for B2B high tech startups.

​No prerequisite is required. The purpose is for all Venture Labs to get access to practical actionable elements to help you structure your sales efforts and scale. This is not a Software/Artificial Intelligence microclass but a class open to all startups of every Venture Lab.

​This first lecture will focus on the key concept developed in Geoffrey Moore 1990 absolute classic “Crossing the Chasm”. This framework explains how new technology gets accepted and how to identify and adapt where your startup stands. This is the spine of the entire lectures. The book and the content are key to all what takes place. We will have as a guest Michael Eckhardt who runs the Chasm Consulting firm created by Geoffrey Moore who will step in from the US.

​If you want to learn how to get started, sell effectively, scale and VCs sign up to the other classes!