Maximising Revenue & Profitability in an Uncertain Economy
In a slowing economy, three business imperatives are crucial:
· Increase revenue and profitability
· Reduce sales time and close deals faster
· Navigate the current economic landscape with confidence
There are 2 ways of achieving this.
1. Increase the lifetime value of existing client.
2. Constantly bring in new customers.
Of the two, increasing lifetime value is by far the most profitable. It costs time, money and energy to acquire a client, build a relationship and become a trusted partner.
Once you have that position, it’s 7 to 8 times easier (cheaper, faster, less effort) to keep selling into that account.
Your current and past clients also give you vital market intelligence as to where your “Real” value lies. What they really want from you. And it’s often not quite what you think.
However, clients inevitably leave. Every business needs new blood.
But new prospects are often hesitant, taking longer to make decisions. They're often juggling multiple decision-makers within their organizations, creating more complexity and potential roadblocks.
They want to feel you completely understand their challenges and priorities. Help them make the right strategic buying decisions which will guarantee a positive ROI.
In short, you need to become an expert in their industry. Creating value by bringing insights, knowing what they’ll need to be aware of, and what they’ll need to do to succeed.
Join me for a masterclass on Wednesday 19th June where we’ll cover how to:
· Increase the lifetime value of every client.
· Understand exactly why your clients engage you (it may not be what you think)
· Create hyper relevant messaging by pinpointing problems you solve and the outcomes you deliver.
· Discover possible new service lines.
· Use our unique combination of Push & Pull Strategies to fill your sales pipeline to generate a steady stream of highly profitable clients coming into your business.
When & Where:
Date: Wednesday 19th June
Time: 9am – 10am AEST
Location: Zoom