​Consumers of all generations and across the political spectrum are willing to make purchasing decisions based on climate and environmental considerations, but consumers don't feel they have enough information to make climate-friendly decisions and they want companies to help them.

​Thank you to Northwind Climate for sponsoring!

​Coffee and pastries will be available at this event.

​A fireside chat featuring Lauryn Nwankpa, Allison Agsten and Northwind Climate, delving into strategies for companies and brands to understand how climate factors are influencing their customers.

​Our discussion will focus on how these considerations not only increase revenue but also enhance brand strength by leveraging data-backed insights and communication strategies. Importantly, we’ll explore how consumers increasingly recognize the difference between true strategic company alignment between marketing & operations…and greenwashing.

​This session aims to provide businesses with the perspectives needed to align their marketing efforts with sustainability goals, ultimately fostering a stronger connection with environmentally conscious consumers.

​Northwind Climate is the first communications data company with an exclusive focus on how climate concerns impact consumer purchasing decisions. Their mission is to accelerate the adoption of climate-solutions by delivering insights on climate-related consumer purchasing decisions. They believe that companies' climate actions are an untapped corporate asset that - if communicated effectively - can provide a unique competitive advantage and make companies more profitable. Their proprietary data platform has continually updated research alongside data-backed communication insights that enable companies to better market their climate actions and products, increase revenue, and strengthen their brand.

​Allison Agsten is the inaugural director of USC Annenberg’s Center for Climate Journalism and Communication. In her role, she develops strategic priorities and conceptualizes initiatives to bolster public understanding of climate change. Current projects include the energy transition podcast series, Electric Futures, of which she serves as executive producer, and a report on the state of climate communications in the U.S., of which she is the primary author. She was recently named one of COP28 UAE’s 50 inaugural global Actionists in recognition of her contributions to the field of climate communication. In addition to her appointment at the Annenberg School, Agsten serves as the USC Wrigley Institute for Environment and Sustainability’s first curator. Previously, Agsten has worked in journalism, communications, and public engagement capacities including as a producer at CNN, Director of Communications at LACMA, and Curator of Public Engagement at the Hammer Museum.

​Lauryn Nwankpa is the CEO & Founder of Decadally, a strategic consultancy that enables brands to enact meaningful, purpose driven actions. Thinking Decadally means focusing on short-term wins AND opportunities that will deliver impact over the decade ahead. We help brands anticipate future trends, address systemic issues and set sustainable, culturally relevant and business driving objectives. Lauryn’s social impact philosophy is grounded in pushing brands beyond traditional conceptions of corporate social responsibility to sustain robust impact practices company-wide. Previously, Lauryn was the Co-Managing Director of Brand Citizens, a strategic consultancy spun out from renowned ad agency 72andSunny. Prior to Brand Citizens, Lauryn was the Head of Social Impact at Dave, an industry leading disruptor of the traditional banking industry helping millions of members solve immediate financial challenges through interest-free income advances, dynamic budgeting and savings tools and access to gig economy and full-time jobs.  Lauryn spearheaded the company’s Diversity Equity and Inclusion strategy, built the data infrastructure for product, people and community centric impact measurement and reporting,  and wrote the company’s inaugural Social Impact report. And prior to joining Dave, Lauryn was Head of Social Impact at Headspace where she worked to ensure Headspace was accessible, relevant and affordable to all. Lauryn established Headspace for Educators, the Headspace’s flagship social impact program, was a founding member of the diversity, equity and inclusion taskforce, and deepened Headspace’s role in the greater LA community through strategic philanthropic and nonprofit partnerships.