Go-To-Market: Building Distribution Engine that Scales

​Founder Studio Series: Go-To-Market - Building Distribution Engine that Scales | September 3 & 4 | 5:00 - 8:00 PM (each day)| New York City

​This workshop is a part of the highly selective, hands-on workshop series built for ambitious founders to master the hardest parts of early-stage execution, from fundraising to GTM and sales and beyond, brought to you by Amy Quan.

​About This Workshop

​​This 2-day intensive is designed to help you build the single most important part of your startup: a repeatable, scalable go-to-market engine.

​​You’ll learn how to:

• ​​Craft messaging that actually gets responses

• ​​Choose the right GTM motion for your product and customer

• ​​Run early founder-led sales that close

• ​​Prioritize channels and run scrappy experiments that drive revenue

​​This is for founders who don’t just want advice — they want to build, test, and get feedback in the room.

​​Whether you're refining your first motion or looking to unlock real traction, you’ll walk away with clarity, confidence, and a plan you can execute the next day.

​We’ve had incredible founders walk through the door - YC-backed, Techstars alumni, multi-time founders, and those who’ve raised millions from top-tier VCs.

​Guest Speaker Lineup

• ​​Lauren Crossett, Co-Founder @ GTM Guild | Head of GTM @ Spade | Fmr. @ Plaid

• ​​Harry Singh, Managing Partner @ GaaS For SaaS | Co-Founder @ Lolly.com (exited)

• ​Gabe Naviasky, Co-Founder @ Leadbeam | Fmr. Head of Revenue @ FitGrid

​Programming

• ​​​Wednesday (September 3):

  • ​​​Session 1: Foundation of GTM – Sales That Actually Work

  • ​​​Session 2: Picking the Right GTM Motion

  • ​​​Activity:

    • ​​​GTM Strategy Reviews – Straight, tactical feedback.

    • ​Product Demos – Share your product and get live feedback from the room.

• ​​​Thursday (September 4)

  • ​​​Session 3: Growth Marketing – Early Channels & GTM Execution Plan

  • ​​​Session 4:  Founder-Led Sales that Close

  • ​​​Activity:

    • ​​Sales Coaching & Get Live Feedback

    • ​Product Demos – Continue showcasing what you're building.

​Why You Should Attend

• ​​Receive real-time feedback on your messaging, pitch, and GTM plan

• ​​Practice actual sales conversations - not just talk about them

• ​​Build a tactical roadmap tailored to your product and customers

• ​​Learn directly from operators who’ve scaled successful GTM engines

​About Brderless

​​Brderless was founded to create the most tactical go-to knowledge hub supporting early-stage founders who are building in the post-Web2 world. We bridge the gap between bootstrapping and venture scaling, by providing essential skills, strategic insights, and access to experienced mentors through curated and tactical initiatives.

​​Follow us: LinkedIn | Instagram | X

​Testimonials from Past Attendees

• ​​"I've been building in NYC for 10+ years, and this is the most hands-on, founder-focused experience I've ever been to".

• ​​"Everything was so well done - the speakers were incredible, lots of learning and real talks, and the setting was very intimate".

​Additional Notes

• ​Food & beverages will be provided during the sessions.

• ​​​Photography Notice: By attending, you consent to being photographed or recorded for promotional purposes. We may also ask for your testimonials post-event (optional).

• ​This isn’t a panel. It’s a hands-on, tactical experience with real outcomes. You’ll get direct feedback from top-tier VCs and operators.