A Preview of ERA: Customer Discovery for B2B Startups

​Thinking about applying to ERA's summer accelerator program?

​Join us for a workshop series designed to give you a firsthand preview of what it's like to be a part of ERA. Each session, led by ERA Operating Partner Harman Kochar, will cover a key topic for early-stage founders.

​This will be a hybrid event. Join us online or in person. If you'll be joining us in person, we will share the address with you after your registration is approved.

​Session 1, April 8: Customer Discovery

​Test your assumptions, gather insights from potential customers, and find product market fit. This presentation will give you practical next steps to start and refine your customer discovery process.

​Session 2, April 15: Cold Outreach

​Successful cold outreach is key during the customer discovery process. We'll zoom in on how to craft an effective message on LinkedIn or email - and how to drive your meetings.

​Session 3, April 21: Live Sales Deck Reviews

​Sales decks can make or break a deal. ERA Operating Partner Harman will provide live feedback - master class style - on your current sales decks. You can apply to receive live feedback during the session using this Google Form.

​Session 4, April 29: Fundraising Workshop

​​ERA's Director of Investments, Jeremy Harper, will shares insights on successful fundraising strategies in the past, drawing from the successes from our portfolio of 360+ companies.