


Office Hours with Billy Ruck
*Members-Only Event*
Join us at Onward HQ for Office Hours with Billy Ruck, a data-driven go-to-market and sales leader with deep SaaS expertise. Billy has led GTM strategy, sales operations, and analytics at top tech companies like Salesforce, Elastic, and Zenefits—driving improvements in seller productivity, pipeline visibility, and revenue performance.
Currently at Field Agent (home of the Shelfgram platform!), Billy brings a wealth of experience in both consumption- and license-based SaaS models. Founders can expect practical, data-backed advice on GTM planning, sales team structure, KPIs, and scaling revenue.
Great for founders who want to dig into:
Go-to-market planning and execution
Sales strategy and team structure
KPI development and pipeline forecasting
Compensation design and sales ops best practices
Spots are limited—RSVP required.
