Social4TheWin x Dunkyard From Field to Feed: Athlete Partnerships, Creator Collaborations, and the Future of Sports Media
Join us for From Field to Feed, an exclusive event exploring the evolving dynamics of sports marketing, the rise of athlete-led media companies, and the powerful intersection of creators and sports. Athletes today need to build personal brands that resonate beyond their athletic achievements, and brands are increasingly looking to collaborate with them in meaningful, long-term partnerships. We’ll dive into how athletes, like influencers, harness social platforms to create impactful media businesses, drive long-term brand partnerships, and expand their influence beyond the field.
What to Expect:
Engaging Panel Discussion:
Be part of our highly anticipated panel session, diving into the dynamics of athlete branding, social media, and influencer-style partnerships in the sports space.
Moderated by: Jacob Wallach, Founder & CEO of Social4TheWin & Creator @Excel Daddy
Panelists:
Arden Franklyn: is the Founder of Dunkyard and Head of Marketing at Twenty-Four New York. With a deep passion for basketball culture and marketing innovation, Arden has built Dunkyard into a vibrant community for fans and players alike, while driving impactful marketing strategies for Twenty Four New York, blending creativity with a results-driven approach.
Sagnik Basu: Head of Social and Senior Editor at FOX Media, driving innovative social and programmatic strategies across FOX's sports verticals. In addition to his role at FOX, he has his own agency, managing creators, YouTubers, and podcasters. Through his work, Sagnik has a front-row seat to the transformation of content in sports, pop culture, and politics as it shifts from traditional media to digital platforms—followed closely by advertisers adapting to this new landscape.
Adam Kester, Social Media Manager and Content Creator at Team Whistle, Whistle Sports, and DAZN, is a lead content creator driving Whistle’s success across digital platforms. With 8.7M followers on TikTok, 6.6M on Instagram, and 3.2M on YouTube, Adam crafts engaging, high-impact content that continues to captivate and grow a global audience.
Key Focus Areas:
Athletes & Creators Building Media Businesses: Athletes are evolving into influencers and media moguls. Learn how they can use storytelling, content creation, and digital strategy to build scalable media businesses, assemble the right team, and achieve success beyond sports.
Brand Partnerships & Long-Term Collaborations: Brands are shifting to long-term partnerships with athletes, focusing on authentic content and storytelling. Discover how co-creating impactful content can amplify both the athlete’s brand and the company’s message.
NIL (Name, Image, Likeness) Opportunities: Athletes’ digital presence offers unique brand partnership opportunities. Explore how NIL deals can leverage their influence through strategic collaborations that reflect the unique ways athletes engage their audiences.
Agenda:
7:00 - 8:00 PM: Initial open networking.
8:00 - 9:00 PM: Panel discussion.
9:00 - 10:00 PM: Extended networking to meet more of our guests and share insights from the night.
Who Should Attend:
Brand Managers and Marketers looking to form long-term partnerships with athletes for impactful social media campaigns.
Athletes seeking to establish themselves as content creators and media entrepreneurs.
Creators and Influencers interested in collaborating with athletes for unique and engaging sports content.
Talent Managers and Agency Representatives who works with in the athletic space or in NIL.
Social Media Strategists focused on integrating athlete influence into effective content strategies.
Why Attend:
Gain insights into how athletes are building their brands through content creation and social media.
Learn about successful athlete-brand partnerships and how NIL opportunities can be leveraged during and after the season.
Understand the power of combining athlete influence with creator partnerships for impactful campaigns.
Network with key players in the sports, marketing, and social media industries to build strategic relationships.
RSVP and Registration:
Entry is complimentary, with priority access given to social media and marketing professionals in the sports industry. Due to limited capacity, please RSVP in advance, unconfirmed attendees will not be admitted. If we can’t include you this time, we hope to see you at future events.
Beverages:
Will be provided by our beverage sponsors to be announced.
About Social4TheWin:
Jacob Wallach, Founder & CEO of Social4TheWin. As an ex-TikTok employee and creator with ~500k followers, under the moniker Excel Daddy, he consults brands and agencies on how to best approach social media strategy holistically. He uses data-driven insights to develop native social-first creative strategy.
Follow us on social media: LinkedIn, Instagram
Contact Information:
If you have any questions, please feel free to reach out to Jacob directly at Jacob@social4thewin.com.
Respectful Environment:
Please be considerate, respectful, and inclusive toward others. We will not tolerate unpleasant behavior. Treat others with kindness and be open to speaking with those who have differing perspectives.
Note:
*By signing up for the event, you will also be subscribed to Social4TheWin’s and our partners newsletter for future event updates.
**This event will be photographed and filmed. Social4TheWin and our partners reserve the right to use photos and video from the event for marketing and communications purposes. By attending the event, you consent to the use of your image for these purposes.