Social4TheWin x Dunkyard From Field to Feed: Athlete Partnerships, Creator Collaborations, and the Future of Sports Media

​Join us for From Field to Feed, an exclusive event exploring the evolving dynamics of athlete branding, the rise of athlete-led media companies, and the powerful intersection of creators and sports. Athletes today need to build personal brands that resonate beyond their athletic achievements, and brands are increasingly looking to collaborate with them in meaningful, long-term partnerships. We’ll dive into how athletes, like influencers, harness social platforms to create impactful media businesses, drive long-term brand partnerships, and expand their influence beyond the field.

​What to Expect:

​Engaging Panel Discussion:
Be part of our highly anticipated panel session, diving into the dynamics of athlete branding, social media, and influencer-style partnerships in the sports space.

​Moderated by: Jacob Wallach, Founder & CEO of Social4TheWin & Creator @Excel Daddy

​Panelists:

• ​Arden Franklyn, Founder of Dunkyard and Lead Social Media & Influencer Manager at Fanatics
  (Additional panelists to be confirmed.)

​Key Focus Areas:

1. ​Athletes & Creators Building Media Businesses:
   Athletes are no longer just competitors—they’re influencers and potential media moguls. We’ll explore how athletes can leverage their platforms to build scalable media businesses, from storytelling to content creation and digital strategy. Discover how to assemble the right team for long-term brand management and achieve success beyond sports.

2. ​Brand Partnerships & Long-Term Collaborations:
   Brands are moving beyond one-off sponsorships, focusing instead on deeper, long-term collaborations with athletes—similar to the relationships seen with Nike, Adidas, and other iconic companies. However, these partnerships are increasingly focused on content and storytelling that resonate with audiences. We’ll discuss how brands can work with athletes to co-create content that amplifies both the athlete’s brand and the company’s message in a more authentic, ongoing way.

3. ​NIL (Name, Image, Likeness) Opportunities:
   While athletes may not be creators in the same way as social media influencers, their growing presence on digital platforms presents unique opportunities for brands. This session will explore how brands can effectively work with athletes under NIL, creating strategic partnerships that leverage their influence while acknowledging the distinct ways athletes connect with their audiences compared to traditional social media creators.

​Agenda:

• ​6:00 - 7:00 PM: Initial open networking.

• ​7:00 - 8:00 PM: Panel discussion.

• ​8:00 - 9:00 PM: Extended networking to meet more of our guests and share insights from the night.

​Who Should Attend:

• ​Athletes seeking to establish themselves as content creators and media entrepreneurs.

• ​Creators and Influencers interested in collaborating with athletes for unique and engaging sports content.

• ​Brand Managers and Marketers looking to form long-term partnerships with athletes for impactful social media campaigns.

• ​Talent Managers and Agency Representatives seeking opportunities in athlete-brand collaborations and NIL deals.

• ​Social Media Strategists focused on integrating athlete influence into effective content strategies.

​Why Attend:

• ​Gain insights into how athletes are building their brands through content creation and social media.

• ​Learn about successful athlete-brand partnerships and how NIL opportunities can be leveraged during and after the season.

• ​Understand the power of combining athlete influence with creator partnerships for impactful campaigns.

• ​Network with key players in the sports, marketing, and social media industries to build strategic relationships.

​RSVP and Registration:
Entry is complimentary, with priority access given to social media and marketing professionals in the sports industry. Due to limited capacity, please RSVP in advance—unconfirmed attendees will not be admitted. If we can’t include you this time, we hope to see you at future events.

​Beverages:
Will be provided by our beverage sponsors to be announced.

​​About Social4TheWin:

​​​​Jacob Wallach, Founder & CEO of Social4TheWin. As an ex-TikTok employee and creator with ~500k followers, under the moniker Excel Daddy, he consults brands on how to best approach their social media strategy. He also works with agencies to help fill their clients. By blending creativity with data analytics, Jacob builds winning strategies for brands on social media. Our consultancy offers data-driven social media strategies, UGC content production, and TikTok Shop expertise.

​​Follow us on social media: LinkedIn, Instagram

​​Contact Information:

​​​If you have any questions, please feel free to reach out to Jacob directly at Jacob@social4thewin.com.

​Contact Information:
If you have any questions, please feel free to reach out to Jacob directly at Jacob@social4thewin.com.

​Respectful Environment:

​​Please be considerate, respectful, and inclusive toward others. We will not tolerate unpleasant behavior. Treat others with kindness and be open to speaking with those who have differing perspectives.

​​Note:

​​*By signing up for the event, you will also be subscribed to Social4TheWin’s newsletter for future event updates.

​​**This event will be photographed and filmed. Social4TheWin and our partners reserve the right to use photos and video from the event for marketing and communications purposes. By attending the event, you consent to the use of your image for these purposes.