Signal v. Noise: Navigate Q4 Profitability featuring Drew Sanocki

​Drew Sanocki is known as a DTC turnaround fixer, having done it 3 times for brands pushing 9 figures. Industries span beauty hair care, automotive, and apparel.

He's long relied on email marketing as a core part of his strategy. But then he discovered how postcard marketing could complement the results in surprising ways.

He explored PostPilot as a platform integrated with Shopify that could send programmatic messages, just like Klaviyo Flows. Drew liked it so much, he bought the company.

Our host and Klaviyo Champion Gabrielle Pitman also mixes Klaviyo flows with PostPilot 'flows' in her work at ebusiness pros. Printed direct mail (postcards, etc.) can be a powerful combination when you want to reactivate lapsed email subscribers, or you're stuck in the Promo tab or spam folder!

Visiting from NYC, Drew will join a panel discussion about profitability in Q4. This event will combine marketer's interest in tactics and channels with an operator's focus on the bottom-line.

Bring your brand's owner AND the CRM team to this conversation! A rare treat to get this expertise in our meetup community!

We'll jointly host this event with the Austin Shopify Meetup, and SKU, a CPG startup accelerator based in Austin.

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​SCHEDULE

​3:30 - 4 pm - Check in, networking
4 - 4:15 pm - Pulse of DTC Ecom Marketing by Patrick Scott Pitman
4:15 pm to 4:30 pm - Interview with Drew Sanocki: Signal vs Noise?
4:30 pm to 5 pm - Panel of brand leaders & Drew
5 to 6 pm - Small group ice breakers / Happy Hour drinks

Thanks to our sponsor Klaviyo!

And gratitude to our supporting sponsors H. Street Digital (paid traffic), and TestPilot, a simulated shopping experience tool especially for CPG.