Flight Centre’s Playbook for Research Democratization

​Democratization of UX research is transforming how organizations generate and leverage insights. While empowering more teams to conduct research leads to faster decision-making and greater customer centricity, it also presents challenges—ensuring consistency, maintaining research quality and rigor, and avoiding misinterpretation.

​In this session, Will Yanko, PhD, Senior Researcher & Research Operations Coordinator at Flight Centre, joins us to share how he has successfully democratized research within a global company of 3,000 employees, despite having only two full-time researchers. Will has extensive experience in research and has led Flight Centre towards a culture of customer-centricity through an innovative research empowerment program.

​In this session, we’ll explore:

• ​How Flight Centre empowers teams to conduct research effectively

• ​Real-world strategies for scaling research while ensuring rigor and consistency

• ​Overcoming barriers to democratization, from funding limitations to tool consolidation

• ​Measuring the ROI of research 

• ​What to look for in research tooling to support democratization

​This webinar is ideal for UX researchers, ResearchOps professionals or organizational leaders looking for real-world insights on how to successfully scale research across the organization.