From First Sales Hire to CRO — with Dale Shephard
Welcome to Sales Unlocked, by Ginni AI!
I'm Mai Medhat, CEO of Ginni AI, and I sit down with top sales and revenue leaders to uncover real stories, proven tactics, and strategies to build and scale modern sales organizations.
In this session, I’m joined by Dale Shephard, Chief Revenue Officer and Founder of TrinityHawk — the sales growth partner turning heads across the UK startup scene.
In just 60 minutes, we'll cover:
Mapping your first sales org — how to identify your ICP, hire your first salesperson, and set them up to succeed.
Building your playbook — the steps to create a repeatable sales process that scales beyond the founder.
Hiring your future CRO — when and how to transition from founder-led sales to a full leadership-driven sales team.
Using AI to accelerate growth — where today’s smartest teams plug AI tools into their sales motion to boost pipeline quality.
Live “Ask Dale Anything” Q&A — bring your toughest sales question—Dale will tackle it live.
Who should join:
Founders, CEOs, and sales leaders who want a clear, actionable path to predictable growth.
You’ll leave with quick wins you can put to work the very next day.
🗓️ Date: Thursday, May 29th at 3 PM (GMT+1) - View in your local time
📍 Where: Live on Zoom
About the Speakers:
Dale Shephard, Chief Revenue Officer and Founder of TrinityHawk. With over 15 years of experience in sales and business development across VC-backed ventures and major global brands, Dale established TrinityHawk in 2023 to offer a more strategic and results-driven alternative to traditional sales hiring. Leveraging a strong technical foundation as a former Solution Architect, he works closely with executive teams to design and implement high-performance sales engines that deliver consistent, measurable outcomes. Originally from Leeds and now based between Hampshire and London, Dale brings both depth of expertise and a passion for excellence to every engagement.
Mai Medhat, CEO & Co-founder of Ginni AI.