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We’re a growing design and product community based in the Northern Rivers, NSW. We come together to share ideas, tackle meaningful challenges, and explore how design can make things better.

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Building a Startup is more than Building Product

Name: Building a Startup is more than Building Product
Start: 2025-08-13T17:30:00.000+10:00
End: 2025-08-13T19:30:00.000+10:00
Location: TAFE NSW Connected Learning Centre (CLC) Byron Bay

Byron Design Thinking

TAFE NSW Connected Learning Centre (CLC) Byron Bay

Byron Bay, New South Wales

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About Event

Byron Design Thinking (Previously IxDA Byron Bay) is pumped to host this session with Peter Laurie from Inductive. We’ll dive deep into real-world product stories and hard-won lessons—no jargon, no bs, just practical insights that’ll help you bring ideas, products, startups, and scaleups to life.

People (especially product people) think that if you delight the user everything will be fine. This is a decent starter strategy, but it ignores your constraints on both what you can build, and what they'll actually pay for. It is further complicated by the fact that your users effectively lie to you about what they want.

Join Peter as he literally illustrates how he has helped hundreds of startups and scaleups to work on their biggest problem—find product-market fit before they run out of time and money.

There will be drinks and food with networking before and after. Come have fun, meet people, learn and enjoy some good chats as well.

Peter Laurie from Inductive

Peter participates heavily in the Australian innovation ecosystem. He has been an entrepreneur in residence for over a twenty accelerator programs both commercially and at QUT, UQ, and Monash University. He presents regularly on all aspects of entrepreneurship and innovation to a broad range of audiences, and is running an accelerator program named Inductive (https://inductive.au).

Peter is an electrical engineer by training, has an MBA from QUT, and has been doing commercial software development for the last thirty years. Peter won the Queensland Pearcey Entrepreneur Award for 2018.

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