How I Amplitude: From Paid Click to Free Trial - Building a Funnel That Works
Alexander Yoon was Liner’s first data analyst. He helped build their data culture from the ground up—choosing Amplitude, setting naming conventions, and enabling product teams to answer their own questions.
Today, as a growth product manager, Alexander maintains dashboards that give his team daily clarity on what’s working, what’s not, and where to focus next.
These dashboards help answer questions like:
Are our paid campaigns bringing in the right users—or just traffic?
Which ad campaigns actually convert into free trials?
How long does it take for a new sign-up to activate?
Are we attracting more qualified users this week vs. last month?
Which product features or moments correlate with trial conversion?
Do different demographics behave differently after landing on our site?
In this session, Alexander will walk through how they track the entire paid funnel using Amplitude—what to measure, how to structure the metrics, and which signals actually guide their product decisions.
Perfect for PMs, marketers, and analysts who are:
Trying to measure campaign performance beyond clicks
Tracking activation and free trial conversions
Building dashboards that drive real decisions, not just reports
Alexander will also share a few lessons from his early Amplitude implementation and how their setup scaled with the team.
🧠 Ideal for product managers, marketers, and analysts.
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