How (not) to encourage sustainable travel?

​How would you encourage people to ditch their petrol guzzling, congestion creating car?

​How would you get citizens out on their bikes, on the bus and trains and à pied? What do you think works?

​It might not be what you expected.   

​To answer these questions, join us for our last webinar before the summer break — and for this we have put together a fantastic panel for you! 🌍💥

​🔍 From offering role models in active transport to free bus trips, we’ll explore what actually works (and what really doesn’t) when it comes to shifting how people move. Expect bold insights, lessons learned, and lively discussion from a fantastic line-up of speakers across countries and continents: 

​👥 Our speakers:

​ Mike Daniels, Founder at The Behavioural Architects Australia, shares findings from an Uber study on reducing private car use in Australia.

​Christina Gravert, Associate Professor at University of Copenhagen & Chief Behavioral Economist at Impactually, dives into the gap between what people say and what they actually do – backed by a large-scale field study to drive the adoption of public transport.

​James Scott, Director of Behaviour Change & Development at Cycling UK, brings hands-on experience from many years promoting cycling across the UK.