Clay Club SF: How to Send a Cold Email They Would Pay to Receive
Ever wonder what separates a generic cold email from one that gets a response (and even closes deals)? Join us for an evening of hands-on learning where we’ll break down real-world Clay workflows and show you exactly how to build hyper-targeted, high-converting outreach sequences.
We’re bringing together Jordan Crawford and Kellen Casebeer, two top minds in GTM automation, for a live, interactive session where they’ll walk through end-to-end workflows, from prospecting to crafting messages that actually resonate. This isn’t just another demo—this is a real-time deep dive into the exact steps used by top GTM teams.
Shout-out to our sponsor, Ampersand — a platform to build native product integrations with your customers' CRMs & GTM apps.
📍 Where: SoMa, San Francisco (guests who are accepted will receive the exact location)
📅 When: Tuesday, February 25, 6:00 - 9:00 PM (please arrive by 6:30 pm)
🍕 Food & Drinks Provided
What to Expect
🔹 How to build an outreach sequence that doesn’t get ignored – We’ll show you how to go from a raw contact list to a fully personalized campaign.
🔹 Targeting & Messaging Breakdown – Learn how to structure the perfect message and match it to the right audience.
🔹 The GTM Engineering Mindset – Why Clay is more like code than a tool, and how to approach it for maximum impact.
🔹 Q&A + Networking – Get direct answers to your questions and connect with top operators in the GTM community.
Who This Is For
✅ GTM professionals looking to level up their outbound strategy
✅ Growth & RevOps leaders who want to leverage automation effectively
✅ Sales & marketing teams tired of ineffective outreach
✅ Anyone curious about Clay and modern GTM workflows
🎟 Spots are limited! RSVP now to secure your place.