Linkedin Personal Branding for B2B
Personal Branding for SME Owners on LinkedIn
Objective:
This 2.5 hour workshop is designed to help B2B sales representatives, managers, and SME owners optimize their personal branding on LinkedIn with the final goal of increasing sales conversions. Through a combination of seminar-style instruction and hands-on activities, attendees will learn essential strategies to develop a strong, professional presence on the platform.
Benefits:
Dress your Linkedin to Impress
Become an Authority in your field
10X your sales conversion rates
What You Will Learn:
The training covers essential strategies for developing and optimizing your personal brand on LinkedIn:
Personal Brand Audit:
Compare your LinkedIn presence with industry standards and top performers.
Key focus areas include contributions to industry discussions, endorsements, recommendations, and showcasing successful projects.
Unique Value Proposition (UVP) Development:
Identify and articulate what makes you uniquely valuable in your field.
Create a UVP that is relevant, distinctive, clear, and credible.
Messaging Optimization:
Enhance how you present your skills, services, and value on LinkedIn.
Improve your LinkedIn headline, cover, and bio with an eye for SEO.
Establishing Industry Expertise:
Demonstrate your knowledge and expertise through content creation such as blogging, podcast participation, and insightful LinkedIn posts.
Benefits of Attending:
Strengthen Your Online Presence: Craft a compelling and influential LinkedIn profile.
Increase Client Engagement: Boost interactions with potential clients, leading to enhanced conversion rates.
Position Yourself as an Industry Leader: Establish your reputation as a thought leader within your industry.
Who Should Attend:
This Workshop is specifically designed for SME owners, managers & sales representatives who are eager to leverage LinkedIn for establishing personal brand authority, business growth and networking with the final goal of boosting conversions. Whether you're looking to refine your existing branding efforts or start building your presence from the ground up, this session will provide valuable insights and actionable strategies.