Navigating Growth & Challenges in Software Services: Pain Points & The Default Mindset About Marketing
The Surat IT Community (SIC) is proud to host an insightful session for IT founders, leaders, and professionals on the key realities of running and growing a software service business. This exclusive event will bring together two seasoned leaders who will share practical strategies, real-world lessons, and actionable insights to help you strengthen your business.
🔑 Topics Covered
1. Key Pain Points in Running a Software Service Business — And How to Tackle Them
By Vinod Kalathiya, CEO of Sensussoft Software Pvt. Ltd.
🔗 LinkedIn
Client acquisition challenges & expectation management
Contracts, IP, and legal safeguards
Handling change requests & scope creep
Payment security & cash flow stability
Communication hurdles with global clients
Delivery & quality assurance pressures
Pricing, positioning, and value perception
Post-delivery support & maintenance traps
Operational scaling issues & risk management
2. Marketing Mindset & Systems for IT Entrepreneurs
By Kishan Desai, CEO of Workability
🔗 LinkedIn
The Default Mindset About Marketing
The Required Mindset for Marketing
Fundamentals of Effective Marketing
Channels & Strategies That Work for IT Services
Systems & Processes Behind Marketing
Common Mistakes IT Entrepreneurs Make in Marketing
From Marketing to Sales
Action Plan: Building Your Marketing Playbook
📅 Event Details
Date: 30th August 2025 (Saturday)
Time: 4:00 PM – 6:00 PM (followed by Hi-Tea & Networking)
Venue: Vasundhara Infotech, Surat
Seats: Limited to 100 participants
✨ Why Attend?
This session is designed for mini to mid-size software service & consulting companies, agency owners, and IT leaders who want to:
✅ Avoid costly mistakes in contracts, delivery, and client handling
✅ Improve profitability and protect cash flow
✅ Build a marketing foundation that consistently drives growth
✅ Learn directly from CEOs who have navigated these challenges
⚡ Reserve your seat now — Limited to 100 attendees only!