0-1 Marketing: Mapping The Customer Journey

​From Funnel to Flywheel: Mapping the Customer Journey for Startup Marketing
Led by Kt McBratney, Head of Community at Renew VC

​Early-stage marketing often focuses on lead gen — but conversion, retention, and long-term growth start with a clear understanding of your customer journey.

​In this interactive workshop, you'll learn how to map your customer journey from first touchpoint to loyal user — and why this clarity drives more effective, scalable marketing at every stage.

​You’ll leave with:

• ​A working draft of your customer journey map

• ​A personalized "start here" list of touchpoints to improve

• ​A deeper understanding of how to move from funnel thinking to flywheel strategy

​Details:
📅 Monday, June 16 at 1 pm ET
⏰ 60 minutes
📍 Virtual
🔒 For Renew VC's founder community only

​About the speaker:

​Kt McBratney is a GP & Head of Community at Renew VC, where she also leads marketing strategy. A career marketer and former founder, Kt has spent the past decade helping early-stage startups grow from 0 to 1 (and beyond) — balancing clarity, creativity, and impact along the way.