Writing for Busy Readers: Communicate More Effectively in the Real World
How can we break through the noise in a world where the average adult is flooded with hundreds of emails and text messages every day—and the contest for people’s attention is fierce? 🤔
According to behavioral scientist Todd Rogers, the key is ‘making it easy.’ Because when something is easy, we’re more likely to do it—and reading is no exception.
As a Professor of Public Policy at the Harvard Kennedy School of Government and faculty director at the Behavioral Insights Group, Todd has leveraged principles from behavioral science to revolutionize public policy and communication—and he literally ‘wrote the book’ on communicating better.
📚 In ‘Writing for Busy Readers,’ Todd and co-author Jessica Lasky-Fink uncover research-based strategies for impactful writing in today’s attention marketplace. And now, he’s bringing his top insights directly to you!
Join Todd on Friday, September 15 at 9am PT to:
✅ Unravel the psychology behind reader engagement & retention (and how to harness it for maximum impact)
✅ Discover why writing well and writing effectively aren’t always the same thing—no matter what your high school teachers told you
✅ Explore the 6 principles of effective communication, based in behavioral science and backed by research
✅ Unlock actionable strategies to write for how people actually read, with real-world examples from work AND life
✅ And more!
Katy Milkman called Todd's book 'indispensable' and said, 'You'll never craft a subpar email, text, or memo again.'
And we're calling this event a must-attend for anyone looking to level up their communication skills—whether you work in product, behavioral science, marketing, content writing, or another field.
Don't miss out! 🙂