Lunch & Learn with Zesty
Take a due diligence deep dive with the founders of Zesty, one of the first four exciting new startups to matriculate from the Venture Mechanics Catapult Accelerator.
These sessions are limited to a maximum of 14 participants, who must all be accredited investors in order to register.
Zesty is redefining how people discover and order premium and custom cakes. As the first online marketplace connecting customers with licensed, independent bakers, Zesty makes it effortless to find and order stunning, Instagram-worthy, made-to-order desserts. Despite the $9B specialty baked goods market growing at 6.25% annually, 80% of transactions still happen offline—Zesty is changing that.
The platform equips bakers with SEO-optimized storefronts, built-in marketing, and seamless order management, while customers enjoy intuitive search, real-time chat, and on-demand delivery. With a 12-18% commission model and additional revenue streams like branded packaging and corporate sales, Zesty is built for scale and strong exit potential.
Founded by industry veterans with experience scaling $1B+ businesses at Amazon, Cisco, and leading food marketplaces, Zesty has soft-launched in Seattle with plans for national expansion. The company is currently raising a $1.5M pre-seed round via a SAFE ($9M post-money valuation cap) to accelerate growth and market penetration.
Watch this video of CEO Divya Agarwal’s recent Venture Mechanics Catapult Accelerator Showcase presentation to learn how Zesty is unlocking the specialty cake market.