Smarter Measurement, Better Marketing: 2025's Most Important Initiative

​The rate of change in digital marketing has accelerated over the past two years, clouding an already complicated measurement picture. Join Jordan Digital Marketing CEO Tyler Jordan and Northbeam VP of Marketing Ada Pally in a conversation that dives into the biggest measurement questions facing marketers. They'll discuss:

• ​The most common measurement mistake marketers still make (and how to fix it)

• ​The measurement approach best positioned to emerge as cookies erode

• ​The upper-funnel opportunity that better measurement solutions bring into reach

• ​The biggest measurement challenge marketers face and a crawl/walk/run approach to addressing it

• ​What brands should look for in martech measurement solutions