#SpillTheTea on B2B Marketing Misconceptions
Is your marketing strategy based on myths? Let's Spill The Tea and set the record straight!
Join us for our next "Spill The Tea" session where we dive deep into the common B2B marketing misconceptions that can hold scale-ups back. This is an essential session for early-stage to series A founders and their teams looking to truly understand and optimise their marketing efforts.
We're thrilled to welcome Sofia Correia de Sousa from Happyfact Collective, a digital-born leader with a knack for building growth in companies and startups. Sofia will be tackling head-on some of the most pervasive myths, such as:
"I need sales, they are the lead driver." – Discover why marketing, not sales, is the true engine for lead generation, and how sales then effectively converts those leads.
"Just pump up marketing efforts across all channels." – Learn why simply increasing activity isn't enough without solid fundamentals.
Sofia will guide us back to basics, emphasising the crucial "homework" needed to get your targeting, positioning, and timing absolutely right – especially challenging, yet vital, in a fast-paced startup environment. Expect a practical session covering specific problems and hands-on solutions you can apply straight away.
Here's what to expect at "Spill The Tea":
Casual & Engaging: Enjoy a relaxed atmosphere perfect for open conversations and genuine connections over delicious snacks and drinks (provided by us!).
Resident Spotlight: Sofia will share her invaluable insights and expertise, offering practical advice for your B2B growth challenges.
Interactive Q&A: This is your chance to directly address your specific Go-To-Market (GTM) challenges and gain valuable perspectives.
Community Building: Connect with fellow founders and team members during a dedicated networking session.
Why you should spill the tea with us:
Gain Valuable Insights: Uncover critical truths about B2B marketing directly from an expert.
Spark Collaboration: Discover potential partnerships and synergies within our vibrant community.
Enhance Community Culture: Contribute to a supportive and collaborative environment where everyone feels welcome.
Ready to get your marketing strategy on the right track? Mark your calendars, grab your mug and join us for this insightful session!