​Ripple Hosts

​Noortje van Heijst

​DOEN Ventures

​Vishesh Srivastava

​Future Business Partnership

​TL;DR

​Sustainable consumer brands are a powerful but underused lever in the climate transition, with 65% of global emissions linked to consumption. This session explores the climate and investment case for challenger brands that reshape behavior, drive impact, and deliver successful exits.

​Topic overview

​Why is the topic relevant?

​Household consumption contributes to more than 60% of global GHG emissions and between 50% and 80% of total land, material and water use. While climate tech dominates the investment landscape, we believe that consumer behavior is the sleeping giant of climate impact. Challenger brands—those reshaping how we eat, dress, clean, and consume—are powerful tools for shifting norms and accelerating sustainable lifestyles. This Ripple will explore how investing in these brands can complement tech solutions and unlock scalable, culture-driven climate action.

​Attendees will gain insight into: • Why consumer-facing brands are critical to climate strategy • The buying opportunity which exists right now for independent-thinking investors • How early- and late-stage investors can collaborate to scale impact • What it takes to build and back climate-positive brands • How successful exits can be realized from investing in this space

​What’s up for discussion?

• ​Why do consumer brands matter in the climate transition?

• ​What are the risks and rewards of investing in this space?

• ​How can early- and late-stage capital align to support these brands?

• ​What are the myths considering b2c investments?

​Dream outcome

​To spark a new wave of investor interest in consumer-led climate solutions. We want attendees to leave with: • A deeper appreciation for the role of brands in shaping behaviour • New connections across the investment spectrum • Concrete ideas for funding or supporting challenger brands

​Who should attend?

• ​Climate-focused investors (VC, PE, family offices)

• ​Founders of mission-driven consumer brands

• ​Strategic investors or corporate VCs

• ​LPs interested in behavioral levers for climate