Beyond the Buzzwords: Strengthening Real Estate’s Climate Narrative
The perception of ESG isn’t what it used to be. Once hailed as a silver bullet for modern-day challenges, the framework needs a messaging reboot. For the real estate industry in particular, backlash to ESG poses dire consequences; the built world is responsible for roughly 40% of global GHG emissions, creating an imperative to remove hurdles and act swiftly toward decarbonization.
This panel will explore how ESG and sustainability storytelling in real estate is evolving amid growing scrutiny. A diverse group of industry leaders — whose expertise spans the fields of real estate development; design; architecture and infrastructure; investment; technology; certification and performance assessment — will share how they are refining their communications strategies to cut through ambiguity, maintain credibility in response to mounting skepticism, and drive meaningful environmental and policy-related impact. Panelists will discuss how stakeholders across the sector are adapting their strategies to broaden the sustainability narrative, aligning business goals with long-term value and future preparedness.
Meet the Panelists:
Anica Landreneau, Global Head of Sustainability at HOK
Tansy Mak, Associate VP of Design at Related California
Tim Smith, Real Estate Development Director at SKS
Aaron Tartakovsky, CEO at Epic Cleantec
Breana Wheeler, U.S. Director of Operations at BREEAM
Meet our Moderator:
Sibley Fleming, Editor in Chief of Urban Land Institute
About the Organizers:
Antenna Group is the largest public relations and integrated marketing agency dedicated to the intersection of sustainability, innovation, and the built environment. Our team's domain expertise allows us to deliver unique, sector-specialized strategies that position our clients on the leading edge, helping them advance their missions and define the future of real estate.
BRE Group delivers innovative and rigorous products, services, standards and qualifications which are used around the globe to make buildings better for people and for the environment. For over a century, BRE has provided government and industry with cutting-edge research and testing to make buildings safer and more sustainable.
Mind the Bridge is a global platform delivering open innovation advisory services & products to corporates and startup ecosystems worldwide
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