Journey Mapping - How to design automation around user intent
We’re running a 6-part live webinar series to help early-stage teams build real marketing automation that works.
You can't automate what you don't understand.
In this second session of our Marketing Automation Series, we’re digging into the foundation of every great automation strategy: a clear, intentional customer journey map.
You'll learn how to design automation around user intent—not just tools or triggers. Whether you're nurturing leads, onboarding customers, or reviving cold prospects, it all starts with understanding what your users want (and when they want it).
🧠 What You’ll Learn:
How to identify key touchpoints in your customer lifecycle
The difference between funnels and journeys (and why it matters)
Where automation adds value—and where it breaks trust
Common journey gaps (and how to fix them)
Real-world journey examples from B2B and B2C use cases
💡 Bonus:
Session 3 - Toolstack Deep Dive on August 26